Jennifer Robertson

SVP, Digital Media and Business Development
WE tv
 
WE tv is big into brand extension, and Robertson is all about developing strategies to take Toni Braxton, Joan Rivers and company to new media platforms like the WE Sync live, dual-screen app. She oversees all social media, content creation and technical direction for the network’s growing family of women-centric digital properties, including WE tv.com and GuySpeak.com. Robertson also has a savvy eye on acquisitions and licensing initiatives, including the launches of “Braxton Family Values,” “Joan & Melissa: Joan Knows Best?” and “Weddings WE Love” DVD lines for Target and two WE-related books.
 
What digital strategy mistake must cable avoid at all costs? It’s crucial to embrace change to succeed in the digital world. Growth stems from watching trends, anticipating consumer preferences and adapting to industry changes. Clinging to historic models and methods often results in being left behind. 
 
What’s your favorite digital toy and why? Probably still my iPad. Productivity and entertainment are always at hand. I can’t live without it.
 
If you could only “pin” 3 photos on Pinterest, what would they be? My two kids and a pair of Jimmy Choo shoes. 
 
Would you rather own a flying car or a jetpack—and why? Definitely a jetpack. You never have to worry about parking.

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