Jennifer Robertson

SVP, Digital Media and Business Development
WE tv
 
WE tv is big into brand extension, and Robertson is all about developing strategies to take Toni Braxton, Joan Rivers and company to new media platforms like the WE Sync live, dual-screen app. She oversees all social media, content creation and technical direction for the network’s growing family of women-centric digital properties, including WE tv.com and GuySpeak.com. Robertson also has a savvy eye on acquisitions and licensing initiatives, including the launches of “Braxton Family Values,” “Joan & Melissa: Joan Knows Best?” and “Weddings WE Love” DVD lines for Target and two WE-related books.
 
What digital strategy mistake must cable avoid at all costs? It’s crucial to embrace change to succeed in the digital world. Growth stems from watching trends, anticipating consumer preferences and adapting to industry changes. Clinging to historic models and methods often results in being left behind. 
 
What’s your favorite digital toy and why? Probably still my iPad. Productivity and entertainment are always at hand. I can’t live without it.
 
If you could only “pin” 3 photos on Pinterest, what would they be? My two kids and a pair of Jimmy Choo shoes. 
 
Would you rather own a flying car or a jetpack—and why? Definitely a jetpack. You never have to worry about parking.

The Daily

Subscribe

Scully Leaving C-SPAN

Longtime C-SPAN political editor and host Steve Scully is making his exit from the network on July 6. His next move is to the Bipartisan Policy Center , a think tank dedicated to combining the best ideas from

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.