Cameron Clayton

EVP, Digital Product
The Weather Channel Companies
TWCC has been a leader in interactivity for decades and under Clayton’s leadership, the storm of innovation continues. He leads the teams responsible for The Weather Channel mobile and digital applications, interactive television, consumer applications software, international efforts, and product development for He also oversees the company’s mobile product portfolio—which includes the second most popular app overall across all smart phones and tablets. An active participant in the larger industry conversation, Clayton recently was named global board chairman of the Mobile Marketing Assn.
What’s your favorite digital toy and why? I am married to my iPhone.
When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow?Caring about the environment and our digital footprint.
If you were wearing Google’s new Project Glass eyewear right now, what would be on your screen?
What’s on your wish list for the iPhone 5? Better battery, larger screen.

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On the Circuit

Singer-songwriters Willa Amai and Katie Pruitt will perform at MFM ’s Media Finance Focus 2021. BMI is sponsoring the up-and-coming singer-songwriters’ performances

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