Title: GM, Oxygen Media
Education: BA, U of Michigan; MBA, NYU
Social Media Quotient: 4
Why Him? Klarman has focused this year on new programming at Oxygen, and the results are impressive. Launched this summer, the net’s 2nd night of originals was highlighted by Dance Your Ass Off, which became its most-watched freshman series. Also, Tori & Dean: Home Sweet Hollywood notched the net’s most-watched season premiere ever among women 18-49, and the premiere of Pretty Wicked became the net’s youngest and most-watched series opener among total viewers 18-49 and women 18-34.
What Women Want: The programming success may be difficult to maintain, but Oxygen clearly knows its female-skewing audience well enough to make it completely possible.
The Year Ahead:
The teams at Oxygen and NBCU offer the net critical experience in branding and marketing to go along with improved content.
Drink of Choice: Diet Peach Snapple
Last Book Read: One Minute to Midnight: Kennedy, Khruschev and Castro on the Brink of War by Michael Dobbs
Trait I Most Admire in People: Honesty
3 Things I’d Take to a Deserted Island: Laptop, iPhone, Kindle
Favorite TV Show Not on Oxygen: 30 Rock
Best Business Advice: Get on the board early.