John Skipper

Title: EVP, Content, ESPN
Age: 53
Education: A Tar Heel

Why Him? A masterful procurer of compelling content, Skipper’s done a fine job of using ESPN’s vast stable of channels and platforms to serve hungry sports fans wherever they choose to consume sports news and entertainment. As ESPN360.com has made great strides this year, perhaps most impressive is ESPN.com, a portal of staggering depth that shrewdly complements linear nets with ample video and interactivity.

Worth Watching: Can ESPN effectively serve local sports fans with its new city-specific Websites, and more importantly do so while providing content that doesn’t cannibalize its national plays?

The Year Ahead:

A healthier sports ad market means more cash from and for programming, but ESPN faces a difficult task with its extensive World Cup soccer push.

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Turner Strikes MLB Deal Extension

Turner Sports re-upped its rights deal with Major League Baseball, signing a seven-year deal valued at nearly $3.75bln.

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