Richard Plepler
Title: Co-President, HBO
Age: 49
Education: BA, F&M

Michael Lombardo (center)
Title: Pres, HBO Prog
Age: 41
Education: AB, Cornell; JD, U of CA, Berkeley

Sue Naegle
Title: President, HBO Entertainment
Age: 39
Education: BA, Indiana U, Bloomington

Why Them? This trio’s seats are a lot more comfortable than they were last year. True Blood has continued to deliver and neurotic author dramedy Bored to Death, while still a modest success, has been renewed — a sign of stability after last year’s cancel-athon. Seinfeld’s meta-reunion helped propel Curb Your Enthusiasm to record high ratings of 1.6mln.

Truth in Blood: Named stickiest series in Rentrack’s new stickiness index, True Blood is pulling in (and adhering) viewers like HBO hasn’t in years.

Year Ahead:

Though still carrying a skinnier hit list than in the golden years, HBO will reach for the heavy artillery. Tom Hanks’ The Pacific, a follow-up to WWII epic Band of Brothers — and the priciest piece in HBO history — debuts in March.

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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