CableFAX 15-to-Watch Todd Campbell – Cox Communications

He develops, designs and manages all aspects of Cox California’s online marketing strategy, including dynamic website authoring, e-­commerce configuration and streamlining, social media, email marketing, SEM/SEO and interactive media planning to help drive e-­commerce leads within budgeted system RGU growth. And yes, he’s just one guy. Not only that, he’s one very multi-talented guy who grew the Cox California social channels from literally zero to 50K followers in just over one year through a strategy of digital marketing, two-way interaction with customers and a tight team collaboration between marketing, PR and customer care staffs. He also helped increase the online sales for Cox California by more than 185% within 6 months through an optimized digital strategy of targeted email, SEM and digital marketing, as well as offline integration through traditional marketing tactics such as TV, radio and print. Don’t try to slow Campbell down. It’s impossible.