Lila King

Participation Director
CNN Digital
Ever heard of iReport? Yeah, we thought so. Well, King’s the one who leads CNN Digital’s social media and user-participation efforts, including overseeing CNN iReport, the network’s global participatory news community. After joining in 2001 and reporting and producing several multimedia stories, King launched iReport in 2006. And the rest—as they say—is history. CNN’s citizen journalism platform now has more than a million registered contributors worldwide, winning King’s team the Knight News Innovation Eppy Award for finding new ways to gather and disseminate news and information for iReport’s “Haiti: The Missing & the Found” database, which assisted in reconnecting the people of Haiti in finding their missing loved ones after the 2010 earthquake. Most recently, iReport got a prestigious Webby Award for a mash-up video that stitched together video submissions from over 450 iReporters from over 50 countries and six continents into a one minute video that resulted in a collective walk around the world. It’s clear that King has her pulse on viewer participation. And she’s at the top of her game.  

The Daily


Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.