CableFAX 15-to-Watch Farrah Falcone – Oxygen Media
By
| May 21, 2012
Farah Falcone
Senior Director of Digital Marketing
Oxygen Media
Falcone’s focused on deepening Oxygen’s engagement with its viewers on all platforms, including social TV, apps, mobile and more—all while trying to plan ahead for platforms people haven’t even thought of yet. No one said it would be easy. But in Falcone’s capable hands, it sure looks that way. She recently led OxygenLive’s biggest event in its history alongside the finale of “The Glee Project,” even winning an Interactive Media Award in the process. And she also produced the first ever OxygenLive video event to live on Oxygenlive.com AND on-air simultaneously. The “Tori & Dean: Home Sweet Hollywood” Season 6 Premiere Event connected fans to Tori, Dean and the family live during the premiere and, for the first time live, introduced them to their new baby online and on the linear channel at the same time. The bottom line is that Falcone’s always thinking of new ways to keep fans connected. And we can’t wait to see what she thinks of next.