11 | MTVN Harvest

Judy McGrath

Title: Chairman/CEO, MTV Networks

Age: Firmly in primetime

Education: mtvU

Social Media Quotient: 9 (She has to be)

Why Her? Much like her favorite artist Neil Young, McGrath is a classic that continues to speak to new generations. We suspect it’s the MTV Networks portfolio that keeps her youthful. The bounty of MTVN hits continued this year, with Nick’s iCarly and Comedy Central’s Jeff Dunham special. As the cable content revolution continues into ’10, we’re looking for McGrath to kick things up a notch at MTVN. Could the newly rebranded TeenNick and the just-launched Centric be the special sauce?

Worth Watching: Everyone’s waiting to see if flagship MTV can ratchet up ratings. Will it become as cool as it was, or could something even cooler be in the works?

The Year Ahead:

After a year of belt-tightening at MTVN, signs suggest that momentum for the streamlined group will pick up in ’10.

The Daily

Subscribe
Friday–April 16

Programming

Anime franchise “Anpanman” will premiere exclusively on Tubi to English and Spanish-speaking audiences. The rollout will begin with 10 movies, the first of which, “Apple Boy and Everyone’s Hope,” is

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.