Winner
Turner Sports – NASCAR.COM RaceBuddy
If you love NASCAR (and we know you do), then Turner Sports’ RaceBuddy app ranks right up there with food, water and shelter on the Maslow’s Hierarchy of Needs. For NASCAR on TNT, this is where it gets interesting: Turner Sports, which handles NASCAR’s Web and app presence, really infused video into this app this year, giving users a way to check 11 different camera views for all 6 covered Sprint Cup races. And furthermore, this new focus on video came from fans’ input. They asked for more video, and Turner Sports listened. We like that. Using NASCAR.com to market the functionality, RaceBuddy saw significant growth in 2011, led by a 138% increase in video streams vs. 2010, and it has delivered well over 5 million video streams this year.  
 
Honorable Mentions
 
AMC – Video Inside Breaking Bad
 
CNBC – CNBC Explains
 
Starz Entertainment, LLC – Camelot NY Post Animated Rich Media Interstitial & Takeover
 
Turner Sports – NASCAR.COM’s Garage Cam

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Out of the Vault, Into the ‘Fallout’

The Last of Us masterfully struck the balance of telling the original story while expanding the universe to draw in those who will never pick up a controller. Prime Video has managed to do the same with its adaptation of “Fallout.”

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