Winner
E! Entertainment – E! Celebri-tweet
If there’s one thing E! fans appreciate, it’s celebrities. And with the E! Celebri-TWEET initiative the network fully capitalized on that. During regular programming, Tweets from popular celebrities span the bottom of the TV screen, while super fans can download the Celebri-TWEET widget to access tweets on E! Online. The net’s also done Twitter parties with celebs like the Kardashians, where fans can pose questions and exchange tweets. And then there’s the Instant Glam Cam from E!’s Live from the Red Carpet. It provides 360 degree views of celebs at award shows—which they then tweet out to fans. All this leads back to E! Online of course, and the numbers are looking up—up 57% year over year, to be precise.
 
Honorable Mentions
 
Discovery Communications – Discovery Channel’s @SharkWeek
 
Oxygen Media, LLC – The Glee Project Social Media Campaign
 
Turner Sports – NCAA March Madness On Demand Social Arena
 
WICT – @WICT

The Daily

Subscribe
Thursday–June 17

On the Circuit

Singer-songwriters Willa Amai and Katie Pruitt will perform at MFM ’s Media Finance Focus 2021. BMI is sponsoring the up-and-coming singer-songwriters’ performances

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.