Winner
TLC – TLC’s Cake Boss Facebook Page
TLC gets it. To make your fans feel a part of a community, you need to give them exclusive access and unique tidbits they won’t find anywhere else. On the Cake Boss Facebook page, the pastry jefe himself, Buddy Valastro, frequently interacts with fans, whether through chat posts, cake seals of approval for fan-made goodies or intimate announcements—like the birth of his newborn. Buddy made a video for the page marking its 3 million fan mark, and even made a cake for Facebook for the occasion. Now that’s exclusivity.
 
Honorable Mention
 
E! Entertainment – E! Royal Wedding
 
IN DEMAND – Movies On Demand Facebook App
 

National Geographic Channel – 9/11 Facebook Application

The Daily

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Friday–October 17

Kaitz: Less Dinner, More Swagger

Don’t call it the Kaitz Dinner—and leave the three-piece suits at home. Next week’s Kaitz fundraiser promises to put a new spin on the 42-year tradition.

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