Winner
EPIX – The Long Khan, an interactive promotion for EPIX Pictures Presentation: The Captains
In The Long Khan promotion fans were challenged to recreate William Shatner’s epic “Khan!” scream at the end of “Star Trek 2: The Wrath of Khan.” Each user-generated cry was added to an online stream, creating the “longest Khan in history.” Fans also got a personalized video of their own scream edited with Shatner’s original one, which they then shared on social platforms. The goal was to generate awareness of EPIX Pictures’ doc “The Captains, A Film By William Shatner” and “Shatnerpalooza,” a 48-hour programming marathon of the actor’s work. Captain Kirk himself even made an impromptu appearance a Star Trek Convention to lead the crowd in a group scream. Genius.
 
Honorable Mentions
 
Starz Entertainment, LLC – Scandalous Dirt, political aggregator site for the STARZ Original series Boss
 

Turner Sports – RaceView Launch

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Effros: Enough Said

Disney/ABC filed a lawsuit Tuesday against the FCC that accuses the agency of violating the media conglomerate’s First Amendment rights. This isn’t unique in the annals of the editorial conflict between broadcast licensees and the FCC; however, it’s the highest-profile case in a long time.

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