Winner
EPIX – The Long Khan, an interactive promotion for EPIX Pictures Presentation: The Captains
In The Long Khan promotion fans were challenged to recreate William Shatner’s epic “Khan!” scream at the end of “Star Trek 2: The Wrath of Khan.” Each user-generated cry was added to an online stream, creating the “longest Khan in history.” Fans also got a personalized video of their own scream edited with Shatner’s original one, which they then shared on social platforms. The goal was to generate awareness of EPIX Pictures’ doc “The Captains, A Film By William Shatner” and “Shatnerpalooza,” a 48-hour programming marathon of the actor’s work. Captain Kirk himself even made an impromptu appearance a Star Trek Convention to lead the crowd in a group scream. Genius.
 
Honorable Mentions
 
Starz Entertainment, LLC – Scandalous Dirt, political aggregator site for the STARZ Original series Boss
 

Turner Sports – RaceView Launch

The Daily

Subscribe
Monday–October 26

Doing Good

AMC Networks teamed up with Adopt-a-Pet.com, North America’s largest non–profit pet adoption website, for AMC’s annual horror marathon “FearFest.” All month

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up