Winner
Charter Communications – Charter Center Stage
It’s almost too cool to have come from an operator—but guess what? It did. Charter Center Stage gave musical hopefuls hailing from Charter’s 11 regions a way to get discovered through an online Battle of the Bands held concurrently on an integrated microsite, mobile site and Facebook app. The winning band got $25K and an all-expenses paid trip to play the Charter Center Stage festival at Willow Island in Madison, WI—gaining massive exposure in the process. In all, a whopping 570 bands submitted entry videos, 316 of which were accepted to participate in the contest, and fans submitted 55K votes for their favorite acts. The contest paid big dividends for Charter as it sought to reach the coveted 18-34 demo, gaining more than 80 million social media impressions and nearly 10 million through blogs and online influencer communities. Rock on, Charter. Rock on.
 
Honorable Mentions
 
Comcast Spotlight – Comcast Spotlight Take Five for Your Future 2011
 
Time Warner Cable Media – Summertime is Cabletime
 
Time Warner Cable Media – Domino’s / ClickedIn

The Daily

Subscribe
Thursday–March 4

DISH Chooses Amdocs

DISH selected Amdocs ’ cloud-based billing system Optima to support enterprise

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.