Winner
National Geographic Channel – Expedition Week’s MISSION EXPEDITION
This whimsical piece captured the imagination of our judges. In anticipation of Expedition Week 2011, Nat Geo built a miniature world accessible via a live-streaming video game. For a 60-second turn, players wielded a user-controlled telepresence robot to hunt for live objects within a miniature replication of the environments found in Expedition Week’s documentaries—the Himalayas, ancient Rome, Victorian London and a cannibal village. Once found, users took snapshots of the teeny tiny artifacts. And get this: The life-sized ones are actually shipped to you in the mail. In just two weeks the game got tens of thousands of plays, as each explorer plotted to discover 1 of 200 artifacts hidden within the mini-world.
 
Honorable Mentions
 
AMC – Breaking Bad Games
 
Charter Communications – Charter Center Stage
 
A&E – Breakout Kings’ Catch a Con Sweepstakes
 
IFC – Rhett & Link: Commercial Kings Loco Awards
 
WE tv – Cake Staker Game

The Daily

Subscribe

NARB: Comcast should Nix ‘Best In-Home WiFi’

The National Advertising Review Board has recommended Comcast discontinue its “Best In-Home WiFi Experience” claim or modify it to refer to specific attributes for which it can support a superiority claim

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up