Winner
Comcast Corporation – The XFINITY TV App
Could more than 3 million Comcast customers be wrong? That’s how many have downloaded the XFINITY TV app, and the numbers are expected to grow year after year as consumers become more comfortable with mobility and Comcast continues to improve features. Programmers have put out some fine TV Everywhere apps that increase fan access to specific content. And many distributors have released respectable apps to marry their navigation, remote control and DVR functionality. But no one has yet to do it as well as Comcast. In some ways, the rich content available through the app gives users the best of both worlds: It’s the smooth usability of HBO GO fused with the practical functionality and integration that multichannel customers increasingly expect from their providers. Color us impressed—and excited to see what Comcast comes up with next.
 
Honorable Mentions
 
AT&T U-verse – AT&T U-verse App
 
CNN – The CNN App
 
MSG Varsity – MSG Varsity App

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