Winner
Outdoor Channel – OutdoorChannel.com
Outdoor enthusiast or not, it’s hard not love Outdoor Channel’s Website, which infuses just the right amount of rustic attitude with a slick and easily navigable veneer that gives both avid viewers and newcomers a pleasing online experience. The site’s divided into logical sections (Hunting, Fishing, Shooting, Off-Road, Adventure and Conservation) so those with narrow interests can quickly get their fix. But it also showcases everything about the outdoor lifestyle, tastefully featuring vignettes and other information about Outdoor’s various programs while never diverging from a user-friendly obsession with promoting outdoorsy pursuits and culture. And in a move sure to please advertisers, a “Partners” button gives users easy access to Outdoor’s biggest sponsors—never a bad idea. Meanwhile, accessing the program schedule is a click away and—unlike some other network sites we’ve seen—incredibly easy to find. With nearly 2 million hits per month and more than 15 million views to date, there’s a reason Outdoor’s site ranked #1 among all outdoor media sites, according to comScore.  
 
Honorable Mentions
 
FEARnet – FEARnet.com
 
MSG Varsity – MSGVarsity.com
 
nuvoTV – mynuvotv.com
 

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