Winner
G4 – G4tv.com
Many cable networks view their branded online presence as an interactive brochure whose primary purpose lies in promoting its shows in a relatively balanced way—all while projecting the net’s “mojo” through design aesthetic. G4tv.com, however, takes it to the next level. Sure, you can find out about all the shows on G4. But interestingly, that’s not the primary content. Instead G4 has committed 100% to serving its gameboy (and girl) audience with a site that spends more time reviewing games, offering cheat codes and other useful info to gamers than it does promoting G4 content. The result is a rabid fanbase that considers G4 an ally and constant companion. G4’s Website is so good, it pretty much operates as its own business—with new game releases often spiking traffic to record levels. At the same time, linear integration is key: During G4’s on-air coverage of the annual E3 gaming conference, Web traffic reached record highs. It just goes to show: Serve your audience, and they will come.  
 
Honorable Mentions
 
AMC – AMC.com
 
CNBC – CNBC.com
 
E! Entertainment – E! Online

The Daily

Subscribe

Charter Wins New Broadband Subs With Help from EBB

Charter’s investments in its broadband network continue to pay dividends. The operator welcomed another 365,000 internet customers during 2Q21.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.