Winner
Time Warner Cable Media – 2011 New York International Auto Show / Automotive On Demand
We love dogs. And we love cars. So judges certainly didn’t mind evaluating Time Warner Cable Media’s “Dogs Love Cars” campaign, which scientifically confirms that our furry friends are just as enamored as humans with these glorious contraptions. Actually, it doesn’t really confirm that—but TWCM did make excellent use of advertising as it sought to promote its coverage of the NY Auto Show on its “Automotive on Demand” VOD channel, putting 30-sec spots online with a pushdown banner and splash page at RoadRunner.com. The spots played on the canine car love theme with pics of dogs hanging their heads out of windows, etc. You get the idea. The effort resulted in a 20% uptick in viewership for the AoD channel over the previous month, and coverage of the car brands involved helped deepen TWCM’s relationship with those key advertising clients.
 
Honorable Mention
 
Comcast Spotlight – Comcast Spotlight Eye-Con Campaign

The Daily

Subscribe
Monday–June 23

Senators Love C-SPAN

It’s not often the Senate passes something with unanimous bipartisan support, but last week the chamber passed a resolution honoring C-SPAN’s four decades of covering the Senate.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.