Time Warner Cable Media – 2011 New York International Auto Show / Automotive On Demand
We love dogs. And we love cars. So judges certainly didn’t mind evaluating Time Warner Cable Media’s “Dogs Love Cars” campaign, which scientifically confirms that our furry friends are just as enamored as humans with these glorious contraptions. Actually, it doesn’t really confirm that—but TWCM did make excellent use of advertising as it sought to promote its coverage of the NY Auto Show on its “Automotive on Demand” VOD channel, putting 30-sec spots online with a pushdown banner and splash page at RoadRunner.com. The spots played on the canine car love theme with pics of dogs hanging their heads out of windows, etc. You get the idea. The effort resulted in a 20% uptick in viewership for the AoD channel over the previous month, and coverage of the car brands involved helped deepen TWCM’s relationship with those key advertising clients.
Comcast Spotlight – Comcast Spotlight Eye-Con Campaign