Steve Friedman
Title: President, Network Distribution, Ion Media Networks
Last Year: #89
Age: Older than the next president
Education: Daily dose of CableFAX (bless you, Steve)

Why Him? A perennial 100 member, Friedman this year upped the ante on marketing Ion’s trifecta of nets — flagship Ion Television, kids channel qubo and Ion Life — and scored big. Comcast agreed to carry them early in ’08, and smaller deals have followed, including RCN’s addition of qubo in NYC, Philly and D.C.

Year Ahead:
Ion’s steady growth shows no signs of slowing as more operators embrace Friedman’s digital triple play.

Favorite Foods: Scungilli, calamari

Favorite Restaurant: Umberto’s

Drink of Choice: Pellegrino

Favorite Music: Frank Sinatra, Al Green, Jay Z and the Crests

Unnecessary Luxury I Like Most: Weekends

Favorite Show Not on My Network: Hannity and Combs

Last Book Read: The Bible

In ’09 I Resolve To: Launch qubo and Ion Life everywhere

Favorite Part of My Job: Meeting with friends

Worst Part of My Job: Traveling

Cable’s Biggest Challenge: Navigation — channel lineups are getting crazy

Best Business Advice Received: Do unto others

Philosophy: Keep goin’

I Wish My Kids Would: Support me

Favorite Word: Yes

Least Favorite: No

Hero: Pastor Bob Coy


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