Bob Clasen
Title: President/CEO, Starz
Last Year: #62
Age: Old enough to remember when Paul Maxwell was editor of CableVision Magazine
Education: Bowling Green State U, BA, MA

Why Him? Clasen’s strategy of shackling Starz to scripted dramas like Crash while the network remains grounded in commercial-free films is paying off. Revenue was up 3% year-to-date. Flagship service Starz counted 17.4mln subs through Q3, up 8.1% vs last year, and Encore had 31.6mln Q3, up 4.3%. Nielsen data placed Starz in the top 20 for much of the year and Encore in the top 30. The company provides almost 40% of all HD on-demand usage through Starz HD On Demand, Encore HD On Demand and MoviePlex HD On Demand.

Worth Watching: The unfolding of the Starz Play-Netflix licensing deal has some crying foul since it seems to diss traditional cable distribution. Clasen maintains it’s just the latest cog in Starz’s swelling broadband wheel.

Year Ahead:
Original programming looks promising, and Starz’s multiplatform embrace may shine brightest of all.

Favorite Show Not on My Network: The Daily Show

In ’09 I Resolve To: Work with our affiliates to launch more services to make Starz programming accessible on all platforms


Return to the CableFAX 100 table of contents.

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up