Susan Packard
Title: President, Brand Outreach, Scripps Networks
Age: 53
Education: Michigan State, B.A., M.A.

Why Her? HGTV co-founder Packard helped make that network one of the fastest-growing in history, and her fingerprints are all over Scripps’ leap to a market value of more than $6bln. Inducted into cable’s Hall of Fame this year, she thrives in using her reputation and credibility to align corporate citizenship activities with Scripps’ business agenda, such as The Food Network’s role working with the Abundant Life Kitchen in Knoxville.

Proud Moment: Of the 52 basic networks in Beta’s ’08 brand identity study, Food and/or HGTV scored No. 1 or No. 2 rankings in several categories, including "one of my favorite channels" and "pay attention to commercials airing on network."

Year Ahead:
With DIY’s steady rise and Food and HGTV’s continued success, the coming year looks promising.

Favorite Show Not on My Network: Mad Men

Recent Book Read: Horse of a Different Color by John Squires

Favorite Part of Job: Seeing people helped

Least Favorite Part: Being unable to help

Favorite Word: Hope

CO

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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