CableFAX: 88. Hired Gun: Tonia O’Connor
Title: EVP, Distribution Sales & Marketing, Univision
Last Year: Also Influential
Age: 40 (the last time I get to use that answer)
Education: Syracuse University
Why Her? As a company that caters to the fastest-growing segment of the U.S. population, Univision decided to bypass must-carry this election season and negotiate cash for carriage deals. It’s the first time the company’s ever elected retransmission consent, and it brought aboard former Gemstar-TV Guide affiliate whiz O’Connor to accomplish the task. In addition to broadcast nets Univision and Telefutura, O’Connor is pushing for extensions of cable net Galavisión. She has a tough road ahead, with Time Warner Cable — and its large Hispanic footprint — claiming that it could show Univision’s national feed in markets if it can’t reach a retrans pact for local stations. With talk of Univision asking for $1/sub license fee, O’Connor could be on her way to making history — or infamy.
Proud Moment: Announcing that Univision will plunge into VOD in ’09, with plans to offer about 1K hours of programming, including ’10 World Cup matches.
It’s all about the retrans deals, baby.
Favorite Music: Coldplay and David Gray
Unnecessary Luxury I Like Most Is: My iTouch.
Favorite Show Not on My Network: Gossip Girl — my guilty pleasure!
Favorite Part of My Job: Negotiating retrans deals
Worst Part of My Job: Negotiating retrans deals
Cable’s Biggest Challenge: Integrating old and new media business models
Best Business Advice Received: Don’t get too excited about the wins or too upset about the losses – they all even out…
My Company Is Preparing For The Future By: Developing unique distributor partnerships that will help them retain and acquire subscribers in the fastest growing segment of the US population.
I Wish My Kids Would: appreciate that they can pause, fast forward and rewind live TV … if only that applied to everything else in life!
My Favorite Word Is: Mommy
The Trait You Most Admire In People Is: Integrity – and the ability to perform a mean karaoke
Favorite Sports Team(s): The Phillies – the 3 men in my life require it!