Johnathan Rodgers
Title: President/CEO, TV One
Age: Hit against Satchel Paige
Education: BA, Berkeley; MA, Stanford
Social Media Quotient: 1

Why Him? Rodgers continues to lead TV One’s shift from lifestyle and entertainment to real-life and entertainment programming. That’s allowed for more personality-driven fare, including new Sun talk series Washington Watch with Roland Martin. The network’s new focus led to unprecedented ’08 election coverage that resulted in a ’09 Best Practices Award from the National Association of Black Journalists.

Numbers Game: Can Rodgers broker more launches for TV One and the new TV One-HD? And can he ensure that TV One’s resonance in the African American community isn’t lost in these soft economic times?

Year Ahead:

TV One faces new competition from MTV-BET joint venture Centric.

Favorite Food: Tex-Mex

Favorite Restaurant: The Big Four

Drink of Choice: Mojito

Prediction for Cable in 2010: Up, up, up

When I Need to Recharge, I…: Read old-fashioned, hard-cover books.

Last Book Read: The Oceans of Eternity by S.M. Stirling

Favorite iPhone/Blackberry App: All the radio apps

Twitter is…: A passing fancy.

A Day Without Facebook is…: Every day

Trait I Admire Most in People: Kindness

The Daily

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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