Steve Bornstein
Title: EVP, NFL Media; Pres/CEO, NFL Network
Last Year: #66
Age: 56
Education: U of Wisconsin-Madison, BS

Why Him? With the NFL an inarguable American passion and top-notch brand, Bornstein and league brass, including NFL chief Roger Goodell and Dallas Cowboys owner Jerry Jones, continue to push NFL Net on their terms as a must-carry offering. Big cable so far has resisted digital basic carriage of the net, but the shoving match may soon tip in Bornstein’s favor. An FCC-appointed administrative law judge must rule by the middle of this month on NFL Net’s complaint against Brian Roberts and Comcast, which alleges the MSO moved it to a sports tier after the NFL opted not to sell it a package of 8 games. Irrespective of the outcome, Bornstein and NFL Net have forged other distribution initiatives, including live streaming of games for Verizon broadband subs and live telecasts of the games on Sprint handsets. Grande Comm and RCN were among ops that launched NFL Net HD this year.

Judgment Call: Bornstein and NFL Net achieved an important legislative victory in April, when an IL Senate committee passed a bill that directs to mandatory arbitration any carriage dispute between cable and indie programmers.

Year Ahead:
The judge’s decision, which must be subsequently voted on by the 5 FCC commissioners, will amount to either a holiday gift for the net, or a lump of coal.


Return to the CableFAX 100 table of contents.

The Daily


Frontier Moving Along Amid Strategic Review

Earlier this month, Frontier embarked on a strategic review with the hope of identifying more opportunities to create value for shareholders. It sparked talks of a potential sale, but after its 4Q23 earnings

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Feb 27
2024 Top Ops Awards Nominations Open February 27th.
Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.