Steve Bornstein
Title: EVP, NFL Media; Pres/CEO, NFL Network
Last Year: #66
Age: 56
Education: U of Wisconsin-Madison, BS

Why Him? With the NFL an inarguable American passion and top-notch brand, Bornstein and league brass, including NFL chief Roger Goodell and Dallas Cowboys owner Jerry Jones, continue to push NFL Net on their terms as a must-carry offering. Big cable so far has resisted digital basic carriage of the net, but the shoving match may soon tip in Bornstein’s favor. An FCC-appointed administrative law judge must rule by the middle of this month on NFL Net’s complaint against Brian Roberts and Comcast, which alleges the MSO moved it to a sports tier after the NFL opted not to sell it a package of 8 games. Irrespective of the outcome, Bornstein and NFL Net have forged other distribution initiatives, including live streaming of games for Verizon broadband subs and live telecasts of the games on Sprint handsets. Grande Comm and RCN were among ops that launched NFL Net HD this year.

Judgment Call: Bornstein and NFL Net achieved an important legislative victory in April, when an IL Senate committee passed a bill that directs to mandatory arbitration any carriage dispute between cable and indie programmers.

Year Ahead:
The judge’s decision, which must be subsequently voted on by the 5 FCC commissioners, will amount to either a holiday gift for the net, or a lump of coal.

CH

Return to the CableFAX 100 table of contents.

The Daily

Subscribe

New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21. “The stock is too cheap, even with 12-18 months pause in share

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.