Patrick Younge
Title: President/GM, Travel Channel Media
Age: Old enough (44)
Education: University College Cardiff, Wales; London Business School

Why Him? The uprooting of a network can be a little disruptive. But Younge steered Travel’s $1bln transition out of the Discovery consortium and into the Cox family with aplomb. The network had its strongest upfront, best audience delivery and sizable increases in global content syndication. It also launched its simulcast HD network, now in 5mln HHs.
Worth Watching: The wide launch of Travel’s first direct-to-consumer mobile offering, Travel Channel Go!

Year Ahead:
As Travel gets comfortable in its new digs and Younge continues to focus programming, transition jitters should fade.

Place I’d Like to See Most But Haven’t Yet: China

Favorite Food: Indian, Thai, BBQ

Favorite Restaurant: The Cliffs, Barbados, but it’s never about the location, it’s always the company

Drink of Choice: Mojito

Music: R’n’B/soul, reggae, ABBA

Unnecessary Luxury I Like Most: Anything promoted by Billy Mays, most recently the Steam Buddy

Fave Show Not on Travel: Mad Men

Last Book Read: 1776 by David McCullough

In 2009 I Resolve To: Survive, and with luck, thrive.

Favorite Part of My Job: Knowing that tomorrow will be nothing like today.

Cable’s Biggest Challenge Is: To increase the quantity, quality, reach and speed of development for return path services, so networks can further engage consumers and advertisers.

Worst Part of My Job: The tyranny of the overnights

Best Business Advice Received: Be Yourself.

Travel Channel Is Preparing For The Future By: Focusing on the consumer, not the platform, and increasing our investment in our own people.

My Philosophy Of Life Is: Try to be the change you want to see in the world. 

I Wish My Kids Would: Listen to their parents.

My Favorite Word Is: Change

My Least Favorite Word Is: Can’t

Trait I Most Admire: Honesty

Teams: West Indies (cricket), Brazil
(soccer), Wales (rugby) and the Redskins

My Hero Is: Nelson Mandela.

CO

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