Kim Martin
Title: President/GM, WE tv
Last Year: #79
Age: Let’s just say I’m in the WE tv demo
Education: Georgia College, BS, Political Science; Georgia State U, MBA

Why Her? One of cable’s truly nice execs, Martin led WE to record ratings for original programming three times this year with in-turn premieres of High School Confidential, the fifth season of Bridezillas and The Locator, which drew 1.3mln HHs. The successes brought her the network president title in Sept. Once a humble stepsister to Lifetime and Oxygen, WE is soaring. 2Q’ 08 was WE’s strongest ever, with viewers up 45% among women 18-49 and 52% among women 18-34.

Worth Watching: WE is well-positioned as a formidable incumbent to face Oprah’s OWN, set to launch next year.
Proud Moment: Ratings aside, we
applaud Martin’s infectious push to get out the vote for the presidential election.

Year Ahead:
Martin and WE clearly are on a roll.

Favorite Restaurant: I don’t have to cook? They’re all my favorite.

Drink of Choice:  A victory toast!

I Wish My Kids Would: Continue growing into independent women while occasionally still needing their mom

Favorite Word: “WE”—it sounds so inclusive

Favorite Sports Team:  Well, once I open my mouth, you know I’m no Yankee!

Hero: The voter

CO

Return to the 2008 CableFAX 100 table of contents.

The Daily

Subscribe

Some Industry Live Events Returning to Calendars

Ever so slowly, businesses and associations are tiptoeing back to live events as COVID vaccinations roll out.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.