Joe Uva

Title: CEO, Univision
Age: 53
Education: BA, SUNY Albany
Social Media Quotient: 2

Why Him? Uva has recruited top talent since joining the network in ’07. The result has been consistent audience growth across Univision, TeleFutura and Galavisión. He’s working to expand Univision’s reach, inking deals with YouTube and rolling out a Spanish-language VOD service. Both could mean more ad dollars. Uva’s also stepping up the company’s public affairs reach. After Univision hosted its first presidential debates last year, it’s gearing up to help ensure that there’s an accurate count of Hispanics in the 2010 Census.

Down and Up: After a revenue slide for the first half of the year, Univision saw a turnaround in Q3. Is the ad market stabilizing enough to keep it on the upward track?

Year Ahead:

The ad market remains unpredictable.

Favorite Food: Italian

When I Need to Recharge, I…: Go fishing

Last Book Read: Socialnomics by Erik Qualman

Childhood Hero: My father

Favorite TV Show Not on Univision: 24

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