Larry Jones
Title: President, TV Land
Last Year: N/A
Age: 40-something
Education: Ohio State U, BS

Why Him? Who needs nostalgia when you’ve got ratings? TV Land started ’08 with its best-ever Q, delivering a 19% ratings gain and 24% delivery surge vs the same period in ’07. Originals — notably High School Reunion — are skewing younger, and new programming will focus heavily on dating and romance, which obviously doesn’t die when you hit The Big 4-0, another TV Land winner.

Year Ahead:
With plans to triple the hours of originals in prime time — up from 15% now — Jones and TV Land will feel young again.

Food: Anything with black truffles

Restaurant: Babbo in NYC

Drink: Stoli & tonic

Music: Rap

Unnecessary Luxury I Like Most: Cashmere socks

Fave Show Not on My Net: Weeds

Last Book Read: Magician of the Modern by Eugene R. Gaddis

Favorite Part of My Job: Meeting people who have big ideas for change

Worst Part of My Job: Meeting people looking to maintain the status quo

Cable’s Biggest Challenge: Being original

Best Business Advice Received: "Too many people in this town are afraid to make a decision. If you want be successful, just make a decision, any decision, and if you are right more than wrong, they will let you stay around." – Sheldon Leonard

I Wish My Kids Would: Find true passion

Favorite Word: Widget

Least Favorite Word: Mortgage

Favorite Sports Team: UFC

CO

Return to the CableFAX 100 table of contents.

The Daily

Subscribe

Distribution

A+E Networks launched a new FAST (free ad-supported streaming TV) channel Skills + Thrills , debuting on The Roku Channel on Tuesday. The series

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up