CableFAX: 61. Joe the Bundler: Joe Rooney
Joe Rooney
Title: Chief Marketing Officer, Cox Communications
Last Year: #33
Age: 27 (years in cable!)
Ed: Undergrad in listening to customers; advanced degree in bundle strategy
Why Him? A prophet of the cable bundle, Rooney was an early, outspoken advocate of the triple play. His continued zeal for the bundle and top customer service helped Cox to 50% year-on-year growth in HD subs in Q2, and a 17% boost in triple-play subs during the same period.
Proud Moment: Cox ranked highest in the West region in JD Power and Associates’ ’08 ISP Residential Customer Satisfaction Study.
Year Ahead: 
Expect Rooney to continue looking at Cox’s services through the eyes of customers.
Unnecessary Luxury I Like Most: My digital camera. One can never take too many photographs. And I am one of the rare breed who actually prints them!
Favorite TV Show: Sons of Anarchy
Last Book Read: The Audacity of Hope by Barack Obama
Favorite Part of My Job: Visiting Cox systems and talking with the wonderful people of Cox
My Company Is Preparing for the Future By: Driving the bundle further with wireless and the quad play
I Wish My Kids Would: Graduate!
Favorite Word: Sell
Least Favorite: Nightmare
Trait I Most Admire in People: Tenacity
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