Joe Rooney
Title: Chief Marketing Officer, Cox Communications
Last Year: #33
Age: 27 (years in cable!)
Ed: Undergrad in listening to customers; advanced degree in bundle strategy

Why Him? A prophet of the cable bundle, Rooney was an early, outspoken advocate of the triple play. His continued zeal for the bundle and top customer service helped Cox to 50% year-on-year growth in HD subs in Q2, and a 17% boost in triple-play subs during the same period.

Proud Moment: Cox ranked highest in the West region in JD Power and Associates’ ’08 ISP Residential Customer Satisfaction Study.

Year Ahead:
Expect Rooney to continue looking at Cox’s services through the eyes of customers.

Unnecessary Luxury I Like Most: My digital camera. One can never take too many photographs. And I am one of the rare breed who actually prints them!

Favorite TV Show: Sons of Anarchy

Last Book Read: The Audacity of Hope by Barack Obama

Favorite Part of My Job: Visiting Cox systems and talking with the wonderful people of Cox

My Company Is Preparing for the Future By: Driving the bundle further with wireless and the quad play

I Wish My Kids Would: Graduate!

Favorite Word: Sell

Least Favorite: Nightmare

Trait I Most Admire in People: Tenacity

SG

Return to the CableFAX 100 table of contents.

The Daily

Subscribe

Cable Urges FCC to Keep 25/3 Benchmark

NCTA, ACA Connects and others are urging the FCC not to raise its 25/3 speed benchmark as the agency begins to craft its annual Section 706 report.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up