Title: Chief Marketing Officer, Cox Communications
Last Year: #33
Age: 27 (years in cable!)
Ed: Undergrad in listening to customers; advanced degree in bundle strategy
Why Him? A prophet of the cable bundle, Rooney was an early, outspoken advocate of the triple play. His continued zeal for the bundle and top customer service helped Cox to 50% year-on-year growth in HD subs in Q2, and a 17% boost in triple-play subs during the same period.
Proud Moment: Cox ranked highest in the West region in JD Power and Associates’ ’08 ISP Residential Customer Satisfaction Study.
Expect Rooney to continue looking at Cox’s services through the eyes of customers.
Unnecessary Luxury I Like Most: My digital camera. One can never take too many photographs. And I am one of the rare breed who actually prints them!
Favorite TV Show: Sons of Anarchy
Last Book Read: The Audacity of Hope by Barack Obama
Favorite Part of My Job: Visiting Cox systems and talking with the wonderful people of Cox
My Company Is Preparing for the Future By: Driving the bundle further with wireless and the quad play
I Wish My Kids Would: Graduate!
Favorite Word: Sell
Least Favorite: Nightmare
Trait I Most Admire in People: Tenacity
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