Bridget Baker
Title: President, TV Networks Distribution, NBC Universal
Last Year: #17
Age: -less
Education: On the job

Why Her? Is there anyone who doesn’t like Baker? But she’s in the 100 because she remains one of the most effective programming advocates, constantly pitching to affiliates, who can be a skeptical and even grouchy bunch. No one stays in a bad mood around her. Most recently, she oversaw distribution of the Beijing Olympic Games, and she just inked multi-year, omnibus deals with DirecTV, Charter, Cox, Mediacom and AT&T. All this, and she’s still a dedicated knitter!

Proud Moments: In May, Baker led a volunteer effort to revitalize Project Lazarus and Kent House in New Orleans in conjunction with Cable Positive at the ’08 Cable Show. She was also the sole female inducted into the prestigious Cable TV Pioneers.

Year Ahead:
The increasing importance of steady cable license fee income makes Baker a key asset in a tough economy.

Unnecessary luxury I like most: Car + Driver.

Fave Show Not on NBC: The Closer

Last Book Read: Mason-Dixon Knitting Outside the Lines by Kay Gardiner

Favorite Part of My Job Is: The people 

Best Business Advice Received: Lead, follow, or get out of the way. (Ted Turner)

I Wish My Kids Would: Fit in my suitcase

The Trait You Most Admire in People: Initiative

Favorite Sports Team: Oakwood Gorillas 6th grade flag football team

Hero: My husband


Return to the CableFAX 100 table of contents.

The Daily


New NBCU Telemundo Chair

Luis Fernández is returning to Telemundo as Chairman of NBCUniversal Telemundo Enterprises . Fernández, who will report to NBCU News Group Chairman Cesar Conde , previously served as President of Noticias

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Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Apr 25
2024 Cablefax 100 Awards Nominations Are Open!
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