As the cable industry convenes in New York this week to talk about diversity, we’ve been asking how cable’s doing — here’s what our polls (and the NAACP) told us.

Which group do cable operators and programmers need to do a better job of promoting through the executive ranks?

African-Americans (31.9%)
Asian-Americans (23.2%)
Women (18.8%)
Gay / GLBT (15.9%)
Latinos (10.1%)

How would you grade the cable industry’s efforts at diversifying its ranks?

B (42.9%)
D  (21.4%)
C (14.3%)
F  (14.3%)
A  (7.1%)

Are cable networks doing a better job than broadcast networks in representing visible minorities on television?

Yes (57.1%)
No (42.9%)

The NAACP this week released its 2007 diversity report card of 51 companies, with the telecom sector (including cable operators) scoring a C average. Here’s how cable operators stacked up:

Alltel: B
AT&T: B-
Cablevision: F*

Charter: C-

Comcast: B-

Cox: C+
Qwest: D
Sprint: C-
T-Mobile: F*
Time Warner Cable: C
Verizon: C+

*F = incomplete (company didn’t return survey)

The Daily


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