The Cable Telecommunications Association for Marketing (CTAM) has announced that the Cable Mover Hotline (1-877-9TVMOVE) will expand to better serve movers and now be powered by TARGUSinfo.
The Cable Mover Hotline was established by the CTAM Marketing Co-op in 2003, at the request of member cable companies seeking to retain their customers when they move – a time when they are most likely to reconsider their telecommunications needs.
The Hotline enables a consumer to be connected directly to their new provider to inquire about cable service and set up an installation date. This service is used by the 18 largest cable companies in the United States, serving approximately 121 million homes.
“Since 2003, the hotline has received millions of calls from cable customers looking for a quick and easy way to find new cable services when they move,” said Seth Morrison, SVP CTAM, in a statement. “With the TARGUSinfo partnership, we are pleased to deliver the same dependable service and to provide our members more insight into who is interacting with their companies.”
TARGUSinfo’s core business is maintaining correct identity linkages and associated attributes, and providing that information to customers through its real time delivery network.