Advertising on Viacom’s cable nets “remains challenged” and is expected to endure “continued slow growth in the coming years,” maintains UBS. Resulting is a heavy reliance on unproven segments such as online to drive the company going forward, said the firm, noting that Viacom’s digital strategy “remains less well-defined than that of several competitors.” But the recent launch of TheDailyShow.com highlights a promising digital strategy that augurs linear ratings growth for Viacom’s cable nets, wrote Pali’s Richard Greenfield. “It shows that Viacom… is willing to let the content live and grow on its own,” said Greenfield, who is particularly bullish about Viacom’s enabling content embedment at sites such as MySpace and Facebook.

The Daily

Subscribe
Wednesday–July 2

Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.