User-generated ad platform ViTrue announced a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. The funding will be used to further the company’s patent-pending platform, which allows brands to feature user-created videos on a branded site instead of on a third-party site while avoiding copyright infringement. ViTrue also owns the online video-sharing community Sharkle.com. — Synacor got more than $17mln in venture capital funding from new and existing investors. The online content provisioning company plans to use the funding to expand its portfolio. New investor North Atlantic Capital led the C-Series funding round. Mitsui Technology, Intel Capital and Crystal Ventures were also among the participants.

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Optimum Adding TheGrio

Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

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