Nickelodeon is teaming with Bill Clinton’s foundation and the American Heart Assn on an annual $30mln initiative aimed at healthier kids. The Alliance for a Healthier Generation will encourage kids to eat wiser and exercise to avoid obesity. Viacom’s The N and Nick GAS will be involved, too. "Nick will make sure you know how to lead the way (to avoid obesity), and it’s fun," a svelte Clinton told tweens at a press briefing. He left without taking questions, but will join "Nick News" host Linda Ellerbee for a "Fight To Be Fit" special (Nick, Nov 13). Nick shows will be invited to develop eps with obesity themes, and other specials on the subject will follow, Nick Nets pres Herb Scannell promised. "We may expand this campaign" to MTV and Current, AHA president Robert Eckel said. – CableWORLD’s Simon Applebaum

The Daily

Subscribe
Friday–May 7

Cable One Settled on M&A

Cable One is stepping back from major M&A after a three-year buying spree that most recently saw it acquire Hargray . Since 2018, the operator has purchased Clearwave Communications , Fidelity

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.