Amid a slowing and competitive broadband service market, lifelong pricing schemes and a new BPL service are but a few of the options multichannel ops are using to retain and attract customers. Announced last summer but officially launched this week in Dallas is DirecTV‘s BPL offering, a jv with service provider Current. Now available to 65K area homes, the service offers 4 packages and touts equal upstream and downstream speeds. The slowest 1.5Mbps package runs $20/month for the 1st year and $30/month afterward. 8Mbps, the highest speed, is available for $35/month, then $45/month. DirecTV and Current expect expansion of the service to additional area homes and markets. Meanwhile, Comcast has introduced throughout western states such as AZ, CO and NM a “Price for Life” guarantee covering its HSD tier offering download speeds of up to 12Mbps. Comcast video customers can lock in a perpetual monthly bill of approx $43/month without a contract, although service and/or plan alterations of any kind and related to any service nullify the for-life price. New customers may opt in for a higher-price (approx $60/month) and are subject to the same restrictions. If Comcast boosts the speed of the qualifying tier, however, prices will not change. For example, a Coloradan who purchases the service but maintains phone and video providers other than Comcast—and who never opts to slow broadband speeds —may receive broadband service over 30 years for approx $22K. Speaking of long-term pricing, a NC consumer is willing to pay more than $30K to receive HSD service for life from Charter. The bid currently tops the MSO’s online auction for the service, which ends Wed. The winning bidder also receives a modem and free installation.

The Daily

Subscribe

Distribution

Accuweather TV Network

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up