Brightcove announced that it has snagged Viacom as a client for its video cloud platform, enabling multiplatform delivery to Apple iOS devices, Microsoft’s Xbox gaming console and Android-enabled devices. The system aims to enable high-quality, long-form video experiences that include support for closed-captioning, authentication, audience measurement and in-stream advertising.
“Consumers today want to access their favorite shows from any device at any location,” said Viacom CIO David Kline, adding that the deal with Brightcove “remove(s) the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings.”
MTV, Nickelodeon and Comedy Central will be the first Viacom brands to launch with Brightcove-powered tech for use with iPhone, iPad and Xbox devices. Future plans include expansion to Android-enabled smartphones and tablets. It also includes support for cable authentication/TVE.