Brightcove and LG Electronics today announced a partnership to expand online video distribution to LG NetCast-based Smart TVs. The partnership enables more than 2,700 Brightcove customers around the world to extend the reach of their online video initiatives to the living room.

The LG Smart TV platform provides media companies and brand marketers with an opportunity to deliver programming to the living room with control over user experience, programming and important business operations, such as advertising and analytics. Through this partnership, Brightcove and LG will permit Brightcove customers to publish and distribute their video content to the LG Smart TV platform while also giving non-traditional TV programmers an easy route to the living room TV.

Later this year, Brightcove will introduce a series of tools and support resources to help organizations take advantage of the LG Smart TV platform, including a functionally complete reference application to give customers an advanced starting point for creating immersive LG Smart TV video viewing experiences.

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