Bresnan Communications has deployed OpenTV’s EclipsePlus to manage its advertising sales operations across the MSO’s footprint of more than 300,000 subscribers in Colorado, Montana, Wyoming, and Utah.

“This new deployment shows how EclipsePlus is scalable enough to work with smaller DMAs,” said Paul Woidke, OpenTV’s SVP and GM, advanced advertising.

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Friday–May 14

PrendeTV Scores 900K Users

Univision AVOD PrendeTV has drawn in 900,000 monthly average users since its March 30 launch. On the company’s earnings call Friday, Univision CEO Wade Davis said the streaming product would prove important in its upfront negotiations.

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