Bresnan Communications has announced the start of an advertising trial using new technology to dynamically insert advertisements into video-on-demand (VOD) programming.

Traditionally, advertising within VOD content has had limited effectiveness due to the static nature of the ads being encoded into the VOD stream. By contrast, dynamic ad insertion (DAI) enables advertisements to be selected in real time, based on variable factors, such as context, content, location and time of day.

Bresnan has launched a DAI trial in the Montana markets of Billings, Bozeman, Helena and Missoula using standards-based technologies that allow it to manage and deliver timely advertiser messages to VOD viewers.

As part of the trial, Bresnan has integrated the capabilities of three cable technology innovators: ARRIS; Avail-TVN; and BlackArrow.

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Jeff Murphy joined Charter as svp, corporate finance and development. Murphy previously spent over 20 years at Credit Suisse Group, leaving in May 2020 as vice chairman of the investment banking and capital markets division as well as a managing director in the global TMT group based in New York. — Nexstar promoted James Baronet […]

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