Bresnan Communications has announced the start of an advertising trial using new technology to dynamically insert advertisements into video-on-demand (VOD) programming.

Traditionally, advertising within VOD content has had limited effectiveness due to the static nature of the ads being encoded into the VOD stream. By contrast, dynamic ad insertion (DAI) enables advertisements to be selected in real time, based on variable factors, such as context, content, location and time of day.

Bresnan has launched a DAI trial in the Montana markets of Billings, Bozeman, Helena and Missoula using standards-based technologies that allow it to manage and deliver timely advertiser messages to VOD viewers.

As part of the trial, Bresnan has integrated the capabilities of three cable technology innovators: ARRIS; Avail-TVN; and BlackArrow.

The Daily

Subscribe
Thursday–May 8

Altice All in on AI

Altice USA , which operates under the Optimum brand, expanded its collaboration with Google Cloud for its generative AI technology, including Google’s Customer Engagement Suite, Vertex AI platform and Gemini

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.