CMO, Turner Animation, Young Adults & Kids Media

It’s a fun time to be at Cartoon, which is charting its most watched season in its 20-year history. Piper is in the thick of it as chief marketer. Her “Adventure Time” global franchise management approach has become the operating model for other Cartoon brands. Her efforts at Adult Swim have helped to make it a top network among young adults and men. “Success in the workplace is being comfortably challenged and stretched while still having fun,” she says.

What’s your favorite part of your job?
The favorite part of my job is seeing the joy on our audience’s faces when they engage with our brands: from watching a show in a screening, playing a branded game on their mobile phone to experiencing us in an amusement park or college tour.
 
What’s been the biggest story in cable this year?
The biggest story in cable this year has been the plethora of content deals inked by cable content providers and studios with Netflix. The future world order of our business models have changed in a blink.
 
How do you define success in the workplace?
Success in the workplace is being comfortably challenged and stretched while still having fun.
 
Best trick for maintaining the personal-professional life balance?
Best trick for balancing personal-professional life is MANIACAL PLANNING of your calendar. If you don’t protect personal time, it will easily be filled up with work related activities.
 
Who would you want to swap jobs with for a month and why?

I would love to swap jobs for a month with the show runner of Bravo’s Atlanta Housewives, I would just love to see all the theatre unfold real time. What a hoot!

The Daily

Subscribe

Carriage

Streaming service Fox News International will launch on Roku Monday, giving it increased reach across Chile, Costa Rica, Germany, Ireland, Mexico and the U.K. The service

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.