Stop by Cable Positive‘s booth (5276) for a "Join the Fight" 256 MB flash drive wristband. The flash drives come pre-loaded with the organization’s annual report and 4 "Join the Fight" PSAs. — Cigar lovers are doubly lucky this week. Frank Ruiz, world record holder for the longest cigar, will be rolling cigars at WealthTV‘s booth all week (2664). Master cigar roller Oscar Mursuli will be handrolling HRTV-banded cigars Tues at the horse-racing net’s booth (3280). — Get your gospel music fix at Gospel Music Channel‘s booth (740). The Las Vegas Berean Christian Church Choir performs at 3pm and Season 3 "American Idol" contestant George Huff sings at 4pm. — Try to win a trip to Paris in honor of Hallmark Channel‘s basic cable premiere of "The Phantom of the Opera" (June 23). Contest runs from 2:30-4:30pm (exec suite-12). — Skateboarder Ryan Sheckler, who scored gold at the ’03 X Games, signs autographs at Fox Cable‘s booth from 3-4:30pm (852). Street soccer squad, the Wingers, appear from 4:30-5pm. — EWTN commissioned an Italian artist to create a replica of the 12th Century San Damiano Crucifix, which will be on display at its booth (2464). — Cable Cares! That’s the name of booth #5279, which is being sponsored by ACC, Cable in the Classroom, NAMIC an WICT. Stop by to learn more about what each group is doing and to enter their daily raffle. — Celebrate Tennis Channel‘s French Open coverage (May 27-June 10) with a French wine tasting from 3-5pm Mon and Tues (3275).

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Monday–October 26

Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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