Winner
Mark Zuckerman – Comcast SportsNet Mid-Atlantic
When Zuckerman’s newspaper eliminated its sports department back in 2010, the Nationals’ beat writer took matters into his own hands by launching his own blog—and getting his fans and readers to help pay for it. In Jan 2011, Comcast integrated the blog into its digital media portfolio, while keeping Zuckerman’s analysis and opinions intact. Today, he continues to blog for NatsInsider.com and also contributes to CSNwashington.com as well as Comcast SportsNet’s TV news. Impressively, traffic to the site has increased 38% over the past year.
 
Honorable Mentions

Mark Koba – CNBC

Cindy Perman – CNBC

The Daily

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

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