BlackArrow and NDS will preview a DVR ad-substitution product demonstration at IBC September 10-14 in Amsterdam, The Netherlands. The demonstration marks the first joint, public product showcase to be presented following the companies’ strategic alliance announced earlier this year.

At the NDS booth, BlackArrow will showcase various scenarios that demonstrate how advertisements inserted locally on DVRs can be used to help advertisers create targeted campaigns. The demonstration will show how operators and programmers can utilize the BlackArrow Advanced Advertising System to manage advertising sales, targeting and decisioning, and NDS Dynamic to target, deliver, seamlessly insert and measure advertisements – for both linear and on-demand DVR-based addressable advertising.

The DVR ad-substitution demonstration complements BlackArrow’s dynamic video-on-demand advertising sales and decisioning solutions, which currently are in deployment with major U.S. cable system operators and programmers.

The Daily



Jocelyn Langevine is joining Allen Media Group as vp, advertising sales and client partnerships. Langevine comes from ViacomCBS , where she was senior director of

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.