Name: Mark Silverman
Title: Pres, Big Ten Network

 

Why Him? While refusing to relent to the carriage demands of big MSOs such as Comcast and Time Warner Cable, Silverman remains a staunch and loyal proponent of the conference’s athletics content and has been handsomely rewarded for his steadfastness. Silverman and the net have placed cleat prints in nearly 30mln nationwide homes, including about 6mln in the 8 conference states. Outspoken Big Ten cmsr Jim Delany and Fox Sports execs have been a key component of the net’s relentless distribution offense. This nucleus believes the recent tip-off of basketball season will help their carriage cause, and many industry pundits agree that more games (than football) will lead to an increased outcry from fans that are unable to watch them. Don’t be surprised if the net takes it to cable’s “Big House” before Jan, with Silverman leading the way. CH


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