Bid4Spots’ first public auction for premium cable TV airtime will be held tomorrow, June 11. The company launched its online marketplace for cable television advertising last month (for the initial release, click here), and has held private test auctions over the past few weeks.

Offering premium local cable TV airtime at discounted rates for the following broadcast week, the new Bid4Spots marketplace brings to TV the reverse auction model that has transformed the way last-minute radio airtime is bought and sold. Advertisers and cable systems can sign up for the marketplace at www.Bid4Spots.com.

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Revived Pac-12 Inks Rights Deal with CBS

It’s a new beginning for the Pac-12 Conference . The league is extending its media rights partnership with CBS Sports through the 2030-31 season, beginning with the upcoming 2025 college football campaign

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