Bid4Spots’ first public auction for premium cable TV airtime will be held tomorrow, June 11. The company launched its online marketplace for cable television advertising last month (for the initial release, click here), and has held private test auctions over the past few weeks.

Offering premium local cable TV airtime at discounted rates for the following broadcast week, the new Bid4Spots marketplace brings to TV the reverse auction model that has transformed the way last-minute radio airtime is bought and sold. Advertisers and cable systems can sign up for the marketplace at www.Bid4Spots.com.

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What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

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