Bid4Spots today unveiled an online marketplace for cable TV advertising using an adaptation of the reverse auction model used to buy and sell last-minute radio airtime. Bid4Spots will host an online reverse auction every Thursday, in which advertisers will make known their intention to buy airtime within certain parameters for the following week, and the relevant cable systems compete for that business. The first auction will be June 11; advertisers and cable systems can sign up for the marketplace at www.Bid4Spots.com.

Bid4Spots has organized a registry of the nation’s local cable TV systems, creating a database designed to match an advertiser’s stated target audience with all the local cable systems that provide that particular audience reach.

The Daily

Subscribe
Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.