Bid4Spots today unveiled an online marketplace for cable TV advertising using an adaptation of the reverse auction model used to buy and sell last-minute radio airtime. Bid4Spots will host an online reverse auction every Thursday, in which advertisers will make known their intention to buy airtime within certain parameters for the following week, and the relevant cable systems compete for that business. The first auction will be June 11; advertisers and cable systems can sign up for the marketplace at www.Bid4Spots.com.

Bid4Spots has organized a registry of the nation’s local cable TV systems, creating a database designed to match an advertiser’s stated target audience with all the local cable systems that provide that particular audience reach.

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