Bid4Spots today announced a 40 percent increase in total ad revenue generated in its online marketplace for cable TV advertising, from the first to the fourth auction. To date, the roster of participating cable operators reaches 8.37 million households in most DMA markets nationwide. Bid4Spots is a cash transaction for the cable operators – advertisers pay in advance.

Bid4Spots hosts an online reverse auction from 8 a.m. to noon Pacific Time every Thursday. Advertisers make known their intention to buy airtime within certain parameters for the following week, and the relevant cable systems bid for that business. Advertisers and cable systems can sign up for the marketplace at www.Bid4Spots.com.

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday.

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