Name: Debra Lee
Title: President/CEO, BET


Why Her? Filling Bob Johnson’s shoes was no task for a shrinking violet, and Lee continues to prove herself the woman for the job. During her tenure on top, she has begun to shape BET into a more thoughtful network by expanding its programming direction while attempting to shed negative stereotypes that have shadowed it for years. This year’s potent town hall-style “Hip Hop vs. America,” for one, provided a careful examination of the clashing views regarding the hip-hop movement within and without the African-American community. Lee is continuing to answer the challenge of balancing BET’s powerful music video-centric brand recognition with new and forward-looking shows that appeal to its target 18-34-year-old demographic. She’s overseeing arguably the most diverse lineup of original programming in the network’s history, including new reality series “Sunday Best,” which seeks to uncover the next big gospel singer, and coming-of-age ensemble “Somebodies.”  CAO

Click here to go to the next entry
Click here to go to the previous entry
Click here to return to the 2007 CableFAX 100 list

The Daily


SVOD Doings

SVOD True Royalty TV is now available on Amazon Prime Video Channels. New customers can sign up for a seven-day free trial before being charged for the $5.99/month subscription. — Fox Nation will offer a free, one-year subscription to all active US Military members and veterans. From May 24-31, military members and veterans can opt […]

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.